Paper details
| Title: | Marketing in public administration | |
| Author: | Anna Scheibe | |
| Year: | 2013 | |
| Number: | 2 | |
| Pages: | 149–171 | |
| ISBN: | 978-83-232-2599-7 | |
| ISSN: | 2300-3936 | |
| Keywords: | marketing – public administration – marketing of relations – internal marketing – prosumer | |
| Content: | Summary PDF | Full text PDF (PL) |